As a highly successful and ever-expanding company, the Minecraft brand began spawning major...
36:41
Despite being known as a B2C telecom giant turned dying star, Nokia’s focus has been on...
30:17
Bolt, an online check-out platform, debuted its first brand refresh in 2023 and ended up sparking...
34:52
Baskin Robbins with Ryan Brazelton
Despite being associated with cherished childhood memories, Baskin-Robbins began to feel frozen...
40:02
Going with Eric Ng and Andie Wexler
A name change is one of the most extreme versions of change for a brand. So when travel company...
43:23
City of Florence with BT Harman
Florence (Not so) lovingly referred to as the Florence Fiasco, the City of Florence, Alabama’s...
34:51
Around 2020, Visa wanted to reposition their brand for the digital economy and become more...
31:58
Kraft Mac & Cheese with Terry Sieting
Despite the success of selling over one million boxes of macaroni and cheese, Kraft wanted to...
35:16
Brands don’t exist in a vacuum. Sometimes world events change the way the world will look at your...
38:26
Instacart with Daniel Renda & Kevin Byrd
We’re kicking off Season 4 with a closer look at Instacart, which has been the leader in grocery...
39:59
Naming Wins and Fails with Rob Meyerson
Name changes are possibly one of the hardest things a brand can endure. With over a million...
48:18
Bugatti with Juan Barrios and Linda Marquardt
There aren’t many automotive brands mightier than Bugatti. So when the manufacturer of...
45:44
Sprite is one of the world’s most popular soft drinks, with a style you can spot a mile away. But...
41:32
M&Ms has a lot going for it — cute, memorable characters, a wide range of flavors, not to mention...
39:54
Retooling an American institution is no easy task — just ask Bogdan Geana, partner at Lippincott....
44:25
Why Sports Rebrands Are So Hard with Jon Contino
For decades, some of America’s most beloved sports teams played with imagery trading on outdated,...
49:36
Everyone loves a comeback story, especially in sports. The US Open is the “big show” for tennis...
56:52
With business booming and its national footprint expanding like wildfire, CVS seemingly had it...
40:49
London 2012 Olympics with Sairah Ashman
The Olympic Games have come to represent the best of the best — incomparable athletics,...
37:36
Maker's Mark with Jared Britton
Although its identity wasn’t on the rocks, iconic bourbon brand Maker’s Mark needed to better...
47:08
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