Chris J. Martinez and a rotating group of guest experts bring you weekly take on the best, worst, and interesting stories from the Automotive Industry. Martinez is the Author of:The Unfair Advantage: Digital Marketing Principles That Will Explode the Growth of an Auto DealershipDriving Sales: What It Takes to Sell 1,000 Cars A MonthThe Drive to 30: Your Ultimate Guide to Selling More Cars Than EverCo-Host of Cars Her Way Radio on IHeartRadio and Director of Operations of CarsHerWay.comMartinez was recognized as AutoRemarketings 40 under 40 in 2018—Automotive Blogger. He is also the founder of publishing company J. Joseph Group, LLC, a dealer advisory board member of The Automotive Partners and a founding partner of The AutoMiner, LLC—which is a SAAS company that has increased sales and service retention.He is people-driven, results-driven, customer-oriented and forward-thinking with more than 16 years of experience in automotive industry with senior roles. Martinez has developed teams and multi-platform work groups while providing key direction for dealership implementation. He is a former General Sales Manager at Austin TX’s No. 1 Volume and 6 time President Award and 4 time Board of Governor Award winning dealer—Charles Maund Toyota a single point car dealership selling 11,000 vehicles annually that generates over $400 million in revenue with over 300 personnel. He has a proven ability to grow sales and profitability, turnaround under-performing operations and introduce new methodologies to lead from a Best in Class position.
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