How do you maintain a no-BS style
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for...
46:00
Educating your CRO clients & hiring for your CRO agency
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients...
35:10
How to craft copy on the PDP to convert more first-time buyers
Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers
43:03
Understand your products first before optimizing
Together with Juliana Jackson we explore why many optimizers aren’t focusing on...
46:28
What seperates the good from the great?
Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective...
45:40
Friction and Momentum in Brazil vs EU vs USA
We talk about friction and momentum in the customer journey + differences in CRO practice on...
57:58
Eliza and I have a casual talk about how she got into CRO, how she is bleding that with other...
25:23
How you can practically optimize your forms
I got two of the main form optimization experts around a table and asked them everything you need...
01:16:31
Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?
27:35
Chatbots & retention campaigns
Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building...
24:03
User research: Qual versus Quant
Live recorded at CH2021: Which is better, what should you prioritize and what are some common...
33:01
CRO Automation & building your (de)centralized CRO team
Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or...
31:56
Optimizing for Customer Lifetime Value
Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever...
26:59
Localizing translations for international audiences
Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's...
28:47
Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more...
23:56
Visitor and customer survey insights for high-impact CRO
Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible...
42:19
Experimentation values & culture at scale: Linkedin
We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation...
57:04
Supercharging the customer journey with analytics data
Learn how to make use of the higher speed of data to facilitate a change of focus from reactive...
41:52
Where to start when the company needs CRO, but doesn't know they do.
In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO...
28:16
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