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Daily Beetle Moment

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Daily Beetle Moment

Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing

82% of consumers say they want to buy from brands with values that align with their own...

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How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats

Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters,...

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Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")

Are you listening with jackal ears or giraffe ears? Nonviolent communication: Jackals seek to...

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Crazy Expectations? The Reality of Podcasting (Wild Leverage)

Podcasting is the highest leverage marketing activity you can do, but it's a long game and very...

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Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast)

Are you leading with the dream outcome, the likelihood of success, the price, or something else?...

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How to Make Your Content Memorable | (Top 5 Rebroadcast)

Think of your favorite TV commercial of all time. What made it memorable? It was probably that it...

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Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)

We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for...

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One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)

January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of...

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Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast)

"The company that needs a new machine tool but hasn't bought it yet is already paying for...

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School Made You a Fair Reader and a Bad Listener (Part 2 of 2)

Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons for our...

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Listening: You Remember 1/8 of What's Said (Part 1 of 2)

We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners...

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How Long Should a Podcast Be? Half the Length You're Doing.

The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30....

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Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pons)

What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians,...

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How to Avoid Business Drama (Scope Creep & Tips )

Peggy: “You never say thank you.” Don Draper: “That’s what the money is for.” Harmonious...

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That .jpg is Ruining Your Social Media (267% Less Engagement)

Rich media banners are 267% more effective than static banners when it comes to engagement on...

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New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Hack

New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive...

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Why Marketing Costs You 3x Too Much (Missing One Thing)

So many companies think they're saving money by not hiring an internal marketing leader and...

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Don't Do Marketing, Be Marketable. (Threads dead, baby?)

Watch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down...

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Swipe & Sell: The Missing Double Opt-In in Modern Dating AND Business

Online dating is broken the same way most sales and marketing are broken. Look at: Free trials....

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Why It's Not Selling: The Value Equation (Easy Top, Hard Bottom)

Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's...

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