Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing
82% of consumers say they want to buy from brands with values that align with their own...
Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing
82% of consumers say they want to buy from brands with values that align with their own...
How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats
Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters,...
Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")
Are you listening with jackal ears or giraffe ears? Nonviolent communication: Jackals seek to...
Crazy Expectations? The Reality of Podcasting (Wild Leverage)
Podcasting is the highest leverage marketing activity you can do, but it's a long game and very...
Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast)
Are you leading with the dream outcome, the likelihood of success, the price, or something else?...
How to Make Your Content Memorable | (Top 5 Rebroadcast)
Think of your favorite TV commercial of all time. What made it memorable? It was probably that it...
Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)
We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for...
One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)
January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of...
Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast)
"The company that needs a new machine tool but hasn't bought it yet is already paying for...
School Made You a Fair Reader and a Bad Listener (Part 2 of 2)
Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons for our...
Listening: You Remember 1/8 of What's Said (Part 1 of 2)
We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners...
How Long Should a Podcast Be? Half the Length You're Doing.
The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30....
Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pons)
What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians,...
How to Avoid Business Drama (Scope Creep & Tips )
Peggy: “You never say thank you.” Don Draper: “That’s what the money is for.” Harmonious...
That .jpg is Ruining Your Social Media (267% Less Engagement)
Rich media banners are 267% more effective than static banners when it comes to engagement on...
New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Hack
New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive...
Why Marketing Costs You 3x Too Much (Missing One Thing)
So many companies think they're saving money by not hiring an internal marketing leader and...
Don't Do Marketing, Be Marketable. (Threads dead, baby?)
Watch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down...
Swipe & Sell: The Missing Double Opt-In in Modern Dating AND Business
Online dating is broken the same way most sales and marketing are broken. Look at: Free trials....
Why It's Not Selling: The Value Equation (Easy Top, Hard Bottom)
Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's...
NoonDay Prayer #481
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5 Minutes With God #268
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Apr 18th Francis Chan. US Pastor
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Who Is Hindering You?
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In the Midst of the Years - Part 1
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Nicole Martin: Reframing Power
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