Chapter 5: The 3 Hitches Your Marketing Message Needs if You Want People to Pay Attention
With only one chance to make a first impression, you're tempted to cram all of your product or...
36:15
Chapter 4: Earning Word of Mouth Marketing through Brand Engagement
One goal of your marketing plan is to get people to have conversations about you. How do you earn...
30:19
Chapter 3: The Four Principles of Customer Relationships That Pay
In Chapter 3 of The Marketing Plan Podcast we will consider the main character of the story the...
30:47
Chapter 2 of the Marketing Plan Podcast
Chapter 2: Four Questions to Create Your Brand Story My new show, The Marketing Plan Podcast...
23:06
Bonus Episode: Chapter 1 of The Marketing Plan Podcast
It's Time for a Transformation Plan This is my new show, The Marketing Plan Podcast. It focuses...
31:23
This podcast will reformatted and premier as a brand new show next week, April 24, 2014. But...
28:10
How to use the Customer Experience Formula to create Wow! for Customer Loyalty - Episode 99
If you meet ALL customer expectations, congratulations the customer considers that to be an...
30:55
Should Small Business Leave Facebook with Jason Falls of Social Media Explorer - Episode 98
Jason Falls of Social Media Explorer joins Jay to discuss the news that Facebook is ratcheting...
40:45
Brand Communication: How to Explain Your Business with Lee Lefever of Common Craft - Episode 97
This episode is about better brand communication. Do you feel like customers have a difficult...
35:45
Episode 96 - Answering Your Burning Marketing Questions
Jay Ehret, Dean of Marketing Know-How at The Marketing Spot.com answers the most common...
26:14
Episode 95 - LinkedIn Marketing Tactics
In this episode, how to used LinkedIn to market your business, network and directly go after...
39:37
Episode 94 - Responsive Web Design: Should you?
Responsive web design is the hot new trend in websites. In this episode of Power to the Small...
24:09
Episode 93 - What Great Brands Do
According to Denise Lee Yohn, there are seven principles, seven things, that a selective group of...
25:12
Episode 92 - A Radical Approach to Marketing
Flinging ads at a problem does not a marketer make, not in today's business world. That's the...
27:51
Episode 91 - Phenomenal Experience Design
Brian Clark of GMD Studios mixes philosophy with experience design to create and amplify...
28:14
Episode 90 - Two Sides of Search Engine Marketing
Search Engine Marketing is out topic on this episode of Power to the Small Business. John Gagnon...
33:29
Episode 89 - Inspiring Word of Mouth Through Passion
Word of mouth marketing is about passion, but not just the customer's. First, businesses must...
27:13
Episode 88 - Counterintuitive Marketing
Roger Dooley, author of Brainfluence, joins Jay Ehret to discuss neuromarketing and marketing...
26:41
Episode 87 - Belief in Your Business
Would you like to know the three most important steps to improving your business? Sorry, but you...
26:44
Episode 86 - Who is Spoiling Your Customer?
Your customer is receiving the best-of-the-world customer experiences and they are judging you...
17:59
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