ShinyNewObject

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ShinyNewObject

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Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer

Mark Sandys' career with Diageo started in 1997 and has taken him around the world, working in...

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Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC

Ever wondered by B2B marketing seems to be left behind when it comes to technological innovation,...

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Episode 244 / Natalia Horvath / Diageo / Head of Customer Marketing and Omnichannel Development, Global Reserve

On the latest Shiny New Object Podcast episode, Natalia Horvath, Head of Customer Marketing and...

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Episode 243 / Grant McKenzie / Asahi Europe & International / Chief Marketing Officer

On the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares...

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Episode 242 / Tina Tonielli / Haleon / US and North American Lead, Consumer and Business Insights and Analytics

While some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to...

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Episode 241 / Nendra van Wielink-Mohamed / The Kraft Heinz Company / Associate Director, GCOE Global Media

Having access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed...

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Episode 240 / Anna Estlund / Pernod Ricard / Senior Director of Insights & Strategy

The latest episode Shiny New Object podcast looks at the future of data-driven marketing with...

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Episode 239 / Giovanni Pupo / LIPTON / Head of E-Commerce Media Europe

How does therapy improve your work life balance and can we even call it that - or is it simply,...

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Episode 238 / David Khoshpasand / Hasbro / Amazon Performance Marketing Manager

For marketers, the pursuit of profit and short-term gains can leave you without a continuous...

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Episode 237 / Paul Robinson / Jabra / Director Marketing, Europe, Middle East, Africa, Central & Latin America

You may be tempted to think that DTC is nothing new in marketing and sales, but Jabra's Paul...

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Episode 236 / Rishi Mulgund / Haleon / Performance Marketing Director

Adding sound to your online ad will make it more difficult to skip - and that's essential in...

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Episode 235 / Cate McVeigh / Mars / European Senior Marketing Analytics Manager

On this latest podcast looking at the future of data driven marketing, we discuss how the...

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Episode 234 / Grettel Clark / Ottobock / Senior Performance Marketing Specialist

Grettel Clark, Senior Performance Marketing Specialist at Ottobock, firmly believes that TikTok...

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Episode 233 / Qaiser Bachani / Mondelēz International / Consumer Experience Lead, Europe & Global Brands

What if the outcome of relying on more automation and AI tools meant that advertising and...

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Episode 232 / Rebecca McCowan / The Coca-Cola Company / Design Lead

Rebecca McCowan, Design Lead at the Coca-Cola Company, believes in slow design and long-term...

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Episode 231 / Jill Cress / H&R Block / Chief Marketing and Experience Officer

In the latest episode, Jill Cress, Chief Marketing and Experience Officer at H&R Block, talks...

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Episode 230 / Sorin Patilinet / Mars / Senior Director, Marketing Effectiveness

How can marketers measure the effectiveness of their messages? Using neuroscience, says Sorin...

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Episode 229 / Amy Wright (Global Head of Creative Strategy) & Dan Moseley (MD, North America) / Automated Creative

How are marketers geared up to tackle the busiest commercial quarter of the year? With Q4 fast...

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Episode 228 / Gerry D’Angelo / Procter & Gamble / Ex VP, Global Media

On this special episode recorded live at MAD//Fest 2023, Gerry D'Angelo talks about the...

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Episode 227 / Saurabh Patel / IHH Healthcare / Group Chief Marketing Officer

What makes a successful marketing leader to Gen Z in a constantly changing environment? According...

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