Ad Sales Up, Dr. Guilty of Violating Fed. Review Law, Content Only as Good as ChatGPT Will Fail
Ad market dominated by a few players: The Internet Advertising Bureau released their annual...
33:08
Standardizing Review Processes to Avoid Fear, Google Cries Wolf Around DMA, The Future of SGE
Reviews are Like Death & Taxes & Should be Treated that Way: Miriam Ellis wrote a great...
28:31
How your agency can increase retention and profitability by offering a fractional CMO as a service
The need to move SMBs from Tactics to Strategy & how fractional CMO’s can do that: John...
34:59
Google Goes to Brussels & attempts to defend their DMA compliance
In this special edition, Mike and David discuss their visit to Brussels to attend Google’s report...
38:54
How on page factors & Google updates, Learnings from a G Quality Rater, What is the future of SEO?
What on-page factors are associated with sites that see big gains or declines after Google...
52:37
Google’s Core Update & FUD, Brightlocal Consumer Review Survey, Do Searchers Use the Local Finder?
Google’s March Core Update & FUD: David Mihm sheds light on Google's March core...
42:54
Consumer Research Highlights Limited Impact of EU Mandated Local SERP Change & On-going EU Challenge
Consumer Research Highlights Limited Impact of DMA Mandated Google's SERP Changes: Near...
33:24
Long tail searcher behaviors, Gemini switch appears, Content publishing being upended by search
Long tail searcher behaviors: 10% of Discovery searches involve a brand search on Google: In...
33:25
G-SERPs product searches, Google PR around review removals is puffery, Google Maps SGE a hot mess
Google adds Reddit to product searches and spammers follow: We discuss a new study by Glenn...
34:18
Will AI Improve SMB Websites? GMaps Getting Gemini, Bright Local Brand Survey Takeaways
Will AI Improve SMB Websites? Consumers overwhelmingly prefer AI-generated content over...
34:30
10 years of SERP changes, Hidden Gems update is impacting Local Search, New EU Local Search Results
What 10 years of changes to the SERPS mean for marketers today: We discuss Andy Crestodina’s...
25:20
Fired Google Raters replaced w/ AI? SEO Tools are just tools, Hidden Gems & decline of Big Social
Will Fired Google Raters Be Replaced with AI? Last week Google terminated their relationship...
37:50
SGE NOT the Future, GBP End Days? Google Chooses Sizzle over Steak?
SGE has huge impacts but is still just a testing ground: Some industries, like healthcare,...
33:38
LSA Scam & Honest Businesses, Google Created a Shitty Internet? Generative AI & its Impact on Google
How the Google Guarantee Scam Impacts Honest Businesses? The Google Guarantee Scam is...
44:27
Exposing the Google Local Service Ads Scam in Home Services: A Marketer's Insight
Join us in this eye-opening discussion with Zachary Dotson, an experienced marketer in the home...
14:17
Businesses & Google SGE, Google Goes All in On Interstitials, Where is Bard Going?
What Should Businesses Do About Google SGE? Google has not yet announced any concrete plans...
32:05
The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond
The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond: Google...
45:02
Will Google's Reactive Behavior to Search Quality & AI Solve Their Problems?
Will Google's Reactive Behavior to Search Quality & AI Solve Their Problems? Google is...
22:13
Can Gemini Fix Search? The Impact of Google’s Rating Bias, LSA Reviewjacking
Can Gemini Fix Search? Google’s current interface and attempts at query refinement are...
31:08
How Local SEO Agencies are using Generative AI & ChatGPT: Tips, tactics and strategies
In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike...
46:44
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