Creativity in Advertising is Overrated
You see a lot of crap during 40 years as an ad writer.You see big, steaming piles of predictable...
07:05
As you increase your words, you decrease their impact.Communicate your thoughts in short...
07:29
Kings and pirates both wear swords, but for different reasons.A king wears his sword as a symbol...
05:58
The Voices of the 9 Declarative Sentences
Every time you make a declarative statement, you choose one of only 9 sentence structures.You...
17:07
How to Keep Your Balance During an Earthquake
The tectonic plates of America are shifting beneath our feet. Can you feel the tremors?I’m not...
05:38
How to Grow a Business 4x in 36 months
My reputation is built largely on the fact that I cheat.I openly admit my cheating, but no one...
08:01
Magicians, Poets & Creators of Comics
In the Monday Morning Memo for Oct. 10, 2022, I wrote, “Do you want to be one of the world’s...
06:30
There are two ways to become invisible, and both are easily accomplished.To become invisible to...
07:47
Are You Swinging for Information or Transformation?
[The wizard has been writing twice a month for Radio Ink magazine for more than a quarter...
07:37
The Flickering, Fleeting Scenes of a Lifetime
There is a mysterious camera in your brain that will click and capture a poignant scene from time...
05:21
How to Lift a Company to New Heights
Every company has Untold Story assets that are hiding in plain sight, and every company has...
13:15
The Wisdom of Barbara Kingsolver
How to Shear a Sheepby Barbara KingsolverWalk to the barn before dawn. Take off your clothes....
05:54
The dew lies softly on the green grass and the sunrise is golden in the early morning sky. I come...
07:38
You look at life from a unique point of view. I do, too. Each of us is trapped in our own...
07:35
A weak ad attempts to make too many points, and none of them very powerfully.A weak ad is a...
05:33
How to Succeed Without Planning
Efficiency experts say you must plan your work and work your plan. And you must have written...
04:37
A germ is a tiny thing, but it can divide and become two germs, then four.Four becomes eight and...
04:33
“The thing about the systematic reduction of a woman down to her parts is that she doesn’t always...
08:47
A Fly-Fishing Fanatic in America’s 13 Colonies
I don’t know if he was was an American Patriot or a British Loyalist. All I know is that he owned...
08:07
Irwin, Bob, Frank, Placido, and Aretha
Irwin Michnick, the Brooklyn-born son of a Jewish furrier from Ukraine, was a jazz musician who...
04:22
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