Brian Sooy

Brian Sooy

Three Rules for Putting Strategy into Action

If your communication initiatives don’t directly align with the objectives or focus from your...

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Trust, Your Brand, and Culture

Transparency is often cited as a key factor in building trust. Declaring transparency as an...

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Brand Flip: A Conversation with Marty Neumeier

Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers...

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A Culture of Courageous Communication

Begin and end with a culture of courageous communication. You do want to change the world,...

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Developing Powerful Culture

In a culture of communications, power comes from strength: a courageous and engaged board; a...

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Crafting Positive Culture

When design and communications convey hope, it challenges the listener to action. Visual...

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Be Grateful In Your Culture of Communication

Gratitude is a cultural practice. If you’re going to be intentional about creating a culture...

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Be Social

As with any relationship, you can’t be social without knowing your audience. If an organization...

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Finding your Authentic Voice with Todd Henry

Todd Henry teaches leaders and organizations how to establish practices that lead to everyday...

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Be Engaging

The mission-driven organization creates a culture of communication when it recognizes it must be...

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Be Inspiring

What inspires you? Why does it inspire you? Does what inspires you about the purpose of your...

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Be Insightful

You understand your organization’s character, purpose, mission, and culture. Your goal is to help...

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Be Meaningful

What is your organization’s voice? Does your organization speak effectively for your cause? Do...

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Be Focused

Be Focused. "We will focus our communication on one cause, one mission, and one purpose; and we...

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Be Strategic

Be Strategic. We will create and follow a road map that aligns our communications with the goals...

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The Cause Manifesto — Four Dimensions of Communication

Timeless principles of leadership and communication. Learn how strategy, inspiration,...

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Mission-Driven Design

Move beyond branding to design with purpose. Mission-driven designed thinking is about making...

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You are Here: The Cause Quadrant

Practically speaking, you will need to position your organization as the voice of the cause,...

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Repeating the Same Conversations

Imagine a better way to communicate. Imagine that your goal is more than marketing. Instead,...

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Knowing When to Raise Your Voice

Instead of branding, your focus should be on identity and personality. A nonprofit should be more...

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