S5E24 Summer Series: Why podcasts are an essential marketing tool
SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill...
28:42
S5E23 Summer Series: Narrative podcasting with a master producer
SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers,...
32:06
S5E22 Summer Series: Correctly clearing copyrighted music for podcasts
SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought...
24:32
S5E21 Summer Series: Branded audio nailed with Steve Pratt
SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast....
37:46
S5E20 Summer Series: The why and how of podcasting in 2021
SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's...
20:43
S5E19 What the growth in distribution opportunities means for your podcast
As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good...
35:07
S5E18 Why podcasts are an essential marketing tool
Are branded podcasts effective? Fatima Zaidi, CEO of Quill Inc says “Absolutely, if done right”,...
28:25
S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman
Hot Pod is an industry staple – a newsletter that covers important podcast happenings. New lead...
28:09
S5E16 Turning lemons into podcast lemonade
From experiencing the tragedy of the opioid crisis to providing insight on real issues, in a way...
29:45
S5E15 Correctly clearing copyrighted music for podcasts
Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the...
24:03
S5E14 Podcasting the Crooked way
Crooked Media is the podcast network best known for its flagship podcast Pod Save America. The...
25:58
S5E13 Narrative podcasting with a master producer
Australian podcasts are competitive on a global scale and a lot of the credit for this goes to...
31:31
S5E12 UK podcasting – a world away but not that far apart
In this episode we head to the motherland - the UK - to find out what’s happening in their hotbed...
30:34
S5E11 Measuring trust in news, podcasts & digital media
People tend to have higher levels of trust in podcasts than in other digital mediums - great news...
26:58
S5E10 Rethinking podcast reviews and calls to action
Rating and reviewing a podcast won’t help it get to the top of the Apple Podcast charts! Now that...
23:35
S5E9 Want more podcast listeners? Forget marketing shortcuts
Often, the fast, wiz-bang marketing strategies look great, but to really grow a podcast audience,...
27:57
S5E8 What's news? With James Cridland
Rather than hear podcasting industry news second hand from us, we thought we’d give it to you...
23:08
S5E7 It’s in the numbers - Australian podcasting thriving during the pandemic
The last pandemic year has proved podcasting’s resilience, with Australia leapfrogging towards...
24:35
S5E6 Data driving podcast audience growth
Podcast tracking and measurement tools are developing rapidly, providing data-driven direction...
27:56
S5E5 A battle for podcast domination - opportunities abound
Almost daily it seems there are new moves being made by big players angling for podcast...
25:21
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