The Fashion Consumer

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The Fashion Consumer

The Opportunity in “Contactless Apparel Shopping”

In this final episode of the season, we look at a fashion technology that has the potential to...

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When Your Fashion Brand Doesn’t Find Instant Success

Jess Fleischer admits that his brand – Son of a Tailor – wasn’t initially a great success. But he...

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To Build a Great (Luxury) Consumer Experience…

Gucci, Omega and Barneys New York are just a few of the well-known brands Christopher Lacy has...

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Fashion Tech Trends and Stronger Consumer Relationships

Sabinna Rachimova might never have become a fashion designer, having been rejected from her...

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The Arrival of Digital Fashion

For most of the fashion world, COVID-19 has been nothing short of a disaster. But, as Kerry...

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Personalization: Your "Secret" Weapon

When given the opportunity, fashion consumers will choose a personalized experience over a...

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Building a Social Responsibility Brand

tentree was founded as a fashion brand with an underlying goal: to help plant more trees around...

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The Direct-To-Consumer World [Luca Faloni]

Luca Faloni is the product of two dominant trends – globalisation making it easy for talented...

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The Direct-To-Consumer World [Luca Faloni]

Luca Faloni is the product of two dominant trends – globalisation making it easy for talented...

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The Modest Fashion Consumer [Sew Elevated]

Modest fashion has grown from being exclusively associated with religion to a style embraced by...

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The (Long-Term) Coronavirus Opportunity?

The Coronavirus has clearly turned the fashion world on its head. Fashion brands are announcing...

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Serving the Luxury Curvy Market [11Honoré]

11Honoré helped pioneer luxury fashion for the curvy consumer. Over the last three years, they...

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How Fashion Consumers Buy Today

Brandon and Kim discuss an important topic every fashion brand marketer should understand: how...

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The Return of Word-Of-Mouth Marketing

Stephanie Barker Fry has worked with the likes of Swarovski and WGSN over the course of her...

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How Fashion Brick-and-Mortar Retail Beats the Online World

“The Retail Apocalypse” is everywhere right now. But the truth is, fashion retail...

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Lessons from a Radically Transparent Fashion Brand

Asket is a very different fashion brand. They don’t rely on seasons or drops. They don’t change...

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Lessons from a Radically Transparent Fashion Brand

Asket is a very different fashion brand. They don’t rely on seasons or drops. They don’t change...

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The “Art x Fashion” Opportunity

Swedish brand Limitato combines two categories – art and fashion – to create something quite...

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The “Art x Fashion” Opportunity

Swedish brand Limitato combines two categories – art and fashion – to create something quite...

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What’s Causing the “Retail Apocalypse”?

The “retail apocalypse” has been making tons of headlines recently. More than 9,300 store...

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