The Not So Mad Men

Your Brand is a 2-Way Street

In the 2nd part of our 2-part series on branding we focus on how the voice of your consumers shapes your brand...

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"Conversational Capital" and Personal Branding

In the 1st part of our 2-part series on branding we focus on creating a unified brand identity. Using a concept from...

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Axe Battles Build Teams

Teams are like families. We usually don't get to choose them, and we have to work to make them stronger. As the...

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Eating the Competition for Breakfast, Lunch & Dinner

Like all great businesses, Dine.TO started with coffees, dinners and drinks, and now it's become Toronto's most...

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It's an App World After All

Advertising week is finally here! In our top stories, Chris picks his top-3 events of the bunch and we discuss...

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CES 2013: "The Resolution Revolution"

3D, 4K, digital, mobile and more. The Consumer Electronics Show, one of the biggest trade shows of the year, has once...

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Form Versus Function & Designing for Social

Hubub is a brand new tool that lets you pull content from all your favourite social media platforms and get the...

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Giving Small Business a Big Boost

All those digital tools out there make it easy for small businesses to build websites or advertise with Google...

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Tell Stories, Sell People, Get Money

Brandon Corman helps Southern and Northern Ontario businesses grow in the most fundamental way possible, by getting...

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I Got 99 Problems & Analysis Paralysis is 1

In today's landscape of global entrepreneurship, you have to be more than just a businessman, you have to be a...

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Disasters on Social Media & Social Media Disasters

When victims of Hurricane Sandy needed to find help without access to TV or computers, they turned to Twitter....

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How Ads Find YOU

In last week's episode we talked to a writer at an ad agency about some of the creative that goes into a great...

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What Makes a Good Ad Great?

If you're listening to a podcast called "The Not So Mad Men" you're probably the type of person who has a favourite...

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Stay Calm. It's Only Video.

Giant corporations like McDonald's are using video to promote transparency, and landing page videos have become a...

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How to Create Innovation with "Design Thinking"

When you think about "design"...what comes to mind? Graphic design? Interior design? Well, when Brock Hart thinks...

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Making Coin to Create Change

Helping to raise $130,000 on Kickstarter wasn't easy for Chaker Khazaal, Founder of Nations United, but neither was...

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