Do you participate in Twitter chats? Want to discover how to get the most out of them? To explore how marketers can benefit from Twitter chats, I interview Madalyn Sklar. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Madalyn Sklar, a Twitter marketing expert. She's host of the Twitter Smarter podcast and hosts a weekly Twitter chat at #TwitterSmarter. She blogs about Twitter at MadalynSklar.com. Madalyn explores the power of Twitter chats and how to benefit from them. You'll discover tools to make marketing with Twitter chats easier. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud. Here are some of the things you'll discover in this show: Twitter Chats Madalyn's story Madalyn had been doing online marketing for a long time and, when social media came about, she was hooked. Twitter was her favorite, because the 140 character limit makes you be concise. She shares that whenever she traveled to different events and conferences, she asked people what was their favorite platform and why. She was amazed at how many people said they didn't like or understand Twitter. As a result, she went on a mission: to help people become Twitter Smarter. She began using the hashtag #TwitterSmarter as she developed online classes, and eventually launched Twitter chats. Listen to the show to discover how Madalyn and I first crossed paths. What's a Twitter chat A Twitter chat, in the most simple description, is a group of people coming together on Twitter for about an hour each week to have a conversation that revolves around a pre-determined hashtag. As long as people include the hashtag in their tweet, they are part of the conversation. It is a great way to meet lots of like-minded people, as well as receive and give advice, Madalyn explains. She encourages people to learn from her chats but also to chime in and share their own expertise. A common approach, one Madalyn takes, is to host a guest who comes in to do a Q&A for each Twitter chat. Listen to the show to hear my analogies to Twitter chats. Why participate Madalyn says the last year, she made it her mission participate in as many Twitter chats as possible. She confides that it's not been easy; it takes time to be a regular participant in several hour-long chats each week. Twitter chats are great for helping you connect and network with people. For example, when Madalyn started going to #MediaChat, she didn't know anybody. She started to connect with people and ended up having a side conversation wi...
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