17/10/2018 | 26:49
TAE 22: Power In Personal Branding And HOW To Do It...
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Perry Power Shares HOW To Create Viable Stories...
Marie Larsen: 00:02 Yo, what's up everyone? This is Marie Larsen. I'm so excited because today also I have a friend with me who is, how do I say this? I'm a master at storytelling and how to create your personal brand. Now, for those of you who are looking on how to create a personal story or your personal brand more than anything and bring yourself out to an audience and this is exactly what you should be doing. Hud, sitting down taking notes because I know I will. I have my notepad and paper here with me to go through and listen on how I can also improve on my personal story and brand to get it out to all of you guys and also just to audiences in general to help my clients. So anyway, this is very power. I'm so excited to have Perry on here.
Thank you so much for jumping on here with us. And if you could jump on and just introduce yourself to us and um, and then how you got started into all of this first. Then we'll, uh, we'll, we'll move onto the rest of this as well. So anyway, very. If you could introduce yourself, that'd be great.
Marie Larsen: 00:56 Well thank you for letting me jump on and I'm really looking forward to it. So Perry power. I'm from London, the UK for never been before. Have you been yourself?
Perry Power: 01:11 I have, I've been to London.
Perry Power: 01:12 Nice. Nice. So yeah, from London I had a background in fitness. I started off as a pet and then it went into online fitness training. So I got into entrepreneurship nearly five years ago now. And what's crazy is like that for the first four years of entrepreneurship I wasn't getting anywhere. I just wasn't getting anywhere. I kept on failing of so many things. Anytime the shiny ball floating pegged out, just fly by and I want to grab it.
Marie Larsen: 01:42 Right. I'm guilty of that so many times as an entrepreneur.
Perry Power: 01:50 So I'll start something else and people are like, superior, what new thing you're doing now? I'm like, oh, okay. So it's gotten that comment as it, so I'll just try everything and anything interesting. And then I went from being a pet and then went on to facebook advertising route because I felt like that's what I should be doing because everyone else was doing it. Right. So, um, got, brought into Tai Lopez, bought his program, got Dan Henry's program and then when I was in the face with category and that was great, I was going to do not for a while, about a year and a half. And then I was like, hold on a second, I was in a gym being in front of people all day and now I'm upstairs in my office seeing nobody all day. I was like,
Marie Larsen: 02:37 what am I doing? I don't know if you've ever felt this way, but if it were my choice at times I could literally sit in my apartment and sit here behind my laptop with my microphone, doing all this stuff, filming, doing everything that I need to building out courses and not see anyone for like weeks. I like I really did. I had to stop and force myself to get out of the apartment to go, like socialize. Anyway. Continue. Yeah, I totally get that.
Perry Power: 03:06 You have to force yourself to do it. Yeah, you're right. Yeah. So I was like, okay. And I just had the honest conversation, right. So this isn't a need. I was like, why not leave, leave the fitness industry. So I was like, I don't want to go back to a gym and I'm back in prison as I wrong. And I'm coming online coach and I found somebody who I trusted and I went on a loss. This is way I can change me.
So I mind bent, which was a five day event and when I was there, so basically know. Let, let me, let me take a step back. So, January, no, January, June. Uh, the first. So this was last year, 2017. I'm just sort of shortened story. Might my 13 year old brother, he sent me a message or two pictures. One was an ambulance, swollen like that in the bedroom.
Perry Power: 03:56 I was like, what's going on here? Um, and it's an all or nothing to worry about. Your Dad's just, his blood sugar levels is off the chain, so they just need to take him to the hospital with the EU and the mountains. Okay, cool. And then a couple of hours later call me up again and he's like that. Uh Huh. Does, has gone said what'd you mean?
And basically what had happened was when he was in the ambulance on, he had a heart attack and he didn't make it to the hospital. And then, um, and then me and him, we were best friends because my mom left when I was four years old, so he raised me and um, and I remember I was a joke crabs like this guy, this ain't real, this isn't real. So I went down there and obviously it was.
Perry Power: 04:36 And um, and I went on a bit of a journey off of that. I needed to analyze what happened to him in like three years prior to his death, he, I just went on a rollercoaster ride and he started to drink more and becoming an invisible alcoholic. And I was like, well, hold on a second. Nobody just becomes an alcoholic. As I said, why? And I remember texting one same way, drinking so much. He said there's a fight, would have demons. He was battling some mental issues and as.
Okay. So he had a trouble with his past and I, my dad was a man's man, right. So he wouldn't talk about anything. You want to let those emotions out? I that. Okay. And I was the same. So what I'm trying, I'm getting onto is that I saw myself in the future, like if I carry on the way I am, den may be a chance that in 15 or 20 years time I'll pick up a bottle of vodka like my dad and I drink.
Perry Power: 05:26 It just seems a bit more and just a little bit more, a little bit more until one or two recorders on my desk is, is alcohol poisoning in my kidney and my liver as I make a change. And um, and I knew what was holding me back is that like we, not all, but the majority of us have a dark secret. I mean never want to share for some reason. And when I was at this mastermind event, I'll sit in there still fairly fresh in regards to what I realized that my dad's death and I remember sitting on the couch couches me and for other people and I know it was like James is wholeness.
I right guys. I want to introduce yourself. And I was hoping I was going to be first because I like when we first or last I was on the outside, he said it started on the arbitrariness.
Perry Power: 06:04 I thank God and then I didn't hear anybody else talk. Right? And when he got to by periods. So introduce yourself and the reason why I was finding it holidays because I was trying to fight with myself back from sharing the real me because my whole life I've been living as a mosque and as an identity. And then I just came out and just started talking and I basically said that my dot zuckers when I was 10 years old for over a year, I used to get sexually abused when my granddad and dust and I came out of it and I wasn't killed. I wasn't burned in life by these people.
I was welcomed them as warmed up and they said how much he loved me and how I opened up the group. Has That, huh? Okay. So I haven't been fighting the world. I've been fighting myself for 14 years. Right. And I'm on my drive home. I was still in the pumped up. Like I said, I'm so pumped up. I want to share my story. I shared it to four other people. I don't want to now go home, settled back into the old Perry and just look at as. Oh yeah, I remember that. I experienced. That was nice.
Marie Larsen: 07:08 Yeah,
Perry Power: 07:09 I wanted to continue it. Even I was shit scared. I went to continue it. Right. So I as like, I've got 40 minutes left to get home. The voice in my head was like, yeah, just share it and get home. I was like, no, that 40 minutes I want to talk myself out of it. So I just swerved into housing, estate and, and um, put my phone up on dashboard. Took me about six takes. But then I shared my story of the sexual abuse in my dad's passing away and, and finding forgiveness and give it an f and that posted a video and put it on facebook. Um, and that is when everything is transformed for me because I realized that those would have changed, that were holding me back. It was the abuse is because I will, I was blaming myself for never speaking out about it. I know when I shared that story, people started to approach me and asked me to help them, their personal story. How on earth did I give a hug or to find the courage and the confidence to do that, x, y, and zed. I've literally just rode that wave and that's how I got to where I am now and manage a ton into a business.
Marie Larsen: 08:06 I love that. And I was just talking to someone earlier about the power of vulnerability and um, and if you know who natalie Hodson is. Um, she is amazing. I'm doing, I'm working with her right now. But she, um, she spoke at funnel hacking live a Russell Brunson's event this last year. And um, she talks about vulnerability and when she stood up and started talking about that, my jaw literally dropped and I realized that there were a lot of things that I was looking like the instagram perfect girl, the girl who, who had got all her crap together, that she was just crushing it, you know, doing everything that she's supposed to and it was just awesome.
And um, and I realized that I'm the, I was actually hurting myself more by not being vulnerable with my audience. Now these last two months for me have actually been pretty, pretty hard for me. And as I got on my facebook groups and stuff like that and started sharing and saying, guys, I'm not going to lie.
Marie Larsen: 09:13 Like I'm, this is really hard for me. And I'm actually like really struggling right now. I learned that that had so much more power by being, I guess able to stop and share with people that I was not doing well and that I actually needed help. And I got more support from that, from having the courage to go through and say something. Then if I just suffered in silence, right, and I actually received the comfort and the need for and support from other people that I was looking for, um, than if I had just kept my mouth shut. Right. And so, um, I also totally understand that being vulnerable with your audience is it's crucial and it's important because it shows them that you are human too and that you're not just this picture perfect person on instagram or that you have all of these successes on facebook or whatever it is that you're a human and that you've actually, you know, you struggled and that you had to learn how to become the better person by being okay with sharing your story.
And so that being said, um, I'd love, I would love it if you could share with us how you decided to start teaching people. Well, you told us how you decided to, but what processes and what things that you have, I guess put together, um, to share with people how they can go about doing it too. And mustering up the courage to do so because it's not an easy thing to do.
Perry Power: 10:41 What you just said as well, here's the thing. So like when I shared my story on facebook, it wasn't like when I say script, I'm not saying a fake script, but it wasn't, it wasn't anything like that. Right. So it was a bit all over the place. Yeah, it was rural. It was, you know, I might have stumbled over some words, but it was emotional. It was a connection between me and the audience. Right.
And so what I'm trying to say is like for me to share that story, there was no process, but when I realized that there was potential to, to actually help people, I was like, well I can't help people because I remember my first person that asked me how to do it. I didn't actually have an answer for them because I didn't have a process yet. I just wanted to say just just, just do it.
Perry Power: 11:28 You might as well just be talking Chinese to them because I'd have no idea what you're saying. Right. So I'm very quickly, I realized that I needed to work out process, but I was like, but I don't want you to look at a random process. So it took me a while. I can sit down and sort of really dissect kind of what I went through and then be like, okay, what? And then basically what it does, so few drafts and then I can just find a job because if I go through this, but it's really helped or not.
She went through again and then it basically helped sort of solidify even more what my story was. Right. So in regards to, in a bit mature and virgin in regards to how more listeners and you as well can really get your personal story out there is I, I will say, well let's go back to the beginning.
Perry Power: 12:12 You know, so I got told to write out the chapters. So I was like rule books on the. Both of us walk around as a closed book. I even not vulnerable. We don't want to open ourselves up to make clothes books. As soon as we open ourselves up. We're an open book and you know, books or chapters, Siemens our lives, right?
So I get people to right down the chapters. Now some people might be like, well, what will qualify the chapter? Now? What will qualify the child is not like, uh, you remember your mom buying you your first ice cream, right? Yeah.
Perry Power: 12:50 So I would say that what experience, what experiences, but what experience did you go through where you went through it and you came up, you have a site and you learned something from the experience and it doesn't necessarily have the shape into the person that you all right now as you are listening to this, but the time he shaped you into something some way, shape or form, right?
So I get people to wow their chapters and I get into right out like a label, what the chapter's called via a brief description and then write out the emotions that, that, that, that they went through and how they feel like it changed them in some way. So I get into why those. So it'd be like little blocks of different chapters. Now you could have five chapters, you can have 50 chapters, depends, right, and then from there, from these chapters on insects in.
Perry Power: 13:40 Okay, cool. So now we have, this is where it really comes in Japan and I'm like, well I don't have your chapters now. Need to know and locate what you're defining luminous, what is your defining moment, what moment in your life and you look back on and define the person who you all right now, listen to this and it's put you onto this past and it straightened the vision for you looking forward and how you want to impact this world. There has been a defining non.
They could be two or three defining moments in my story does two defining moments. My first defining moment was going through the sexual abuse because that transformed me 14 years.
My second defining moment was seeing my dad passed away and realizing what I've been doing 14 years prior, so that's my two defining moments and they form my personal story or my signature story. So you need to get your chapters located to find a moment and then to work on that.
Marie Larsen: 14:32 Yeah, I think it's interesting too, I feel like just going through, I have also sat down and said this was a huge moment for me. This was a huge moment for me. Um, and really defining those as really important and something that I've had to accept as well is knowing that I could have future defining moments as that just says I have solidified two or three in the past that are like huge defining moments for me that that's fantastic, but I need to be okay and know that, that those aren't just the only defining moments that I'll have in my life that I have lots of life left, right?
I'm only 22, so I have lots of defining moments that will come in the future. Um, and that, you know, those might become more of a pinnacle moment that was more defining than what I previously thought.
Marie Larsen: 15:19 Right. And so having that mindset is going to be really important as well and going through and learning how to tell stories. Storytelling is, it's crucial. And if you've heard me in any of my courses are on the group or you know, just in general, anything from me or on any of these podcast episodes and you have probably heard me talk about the power of storytelling and how important that is. Um, guys, people are emotional buyers. They are the world that we buy emotionally all the time, more than for logical reasons.
And um, because of that, um, it's actually marketing strategy and something that you can totally use. Now I'm not saying you know, something that is so deep and personal and stuff like that. Yes, it's fantastic that you have it, but you can also use it to connect with your audience and really show that vulnerability and show them that you are human as well.
Marie Larsen: 16:13 Something that I've shared, Perry a few times, my audiences that I'm, it's the story that sells things and Russell Brunson says that stories sell, facts tell. And something that I love that my brother Steven shared with me once, is that if you go to the store and get an American flag, it's probably like 50 US dollars. Right? And you can get that American flag at your local store, something like that. But then if you think of, my family has a flag that flew on top of the White House, and because of that, that flag is worth, you know, hundreds and hundreds of US dollars at that point. Now, do you want to take it one step further?
There's an American flag that flies on top of the moon, right? And because of that flag, that flag is worth millions and millions of dollars. Now it is the same product every single time, but the only thing that changed was the story, right?
Marie Larsen: 17:02 It is a $50 flag every single time. However it is the fact that a different story was incorporated into it that provided the value for that. And so I totally agree that you need to be okay with sharing your personal story. I'm being vulnerable because it is your story that is going to be a blue. If you're wanting to sell product, great. If you're just wanting to share your story, fantastic. You want people to take value in that and learn how they can improve their lives. It's that story that's going to help them more than anything over the process. Right. It's the story of giving them hope or something that they can really push them to the next level. That's what was really going to change them and their desire to either buy with you or to go through it and decide that they want to make a change in their life or whatever it is. It's your story that's going to change something. I'm not so much. This is the direct process you need to do in order to do it. It's going to be the story that sells people every time.
Perry Power: 17:58 Very true. Don't they just underestimate that don't really touch on because it's because it's not sexy. It's not a special funnel. You know? It's not a special ad copy monster story overnight, you know, so it does take work. That's why it's not sexy.
Marie Larsen: 18:27 Yeah, totally. It totally is. And that's why podcasting is so hard for so many people because I'll tell them like, you have to learn the art of storytelling. You really do. And people are like, yeah, I think I'm just going to go, you know, learn how to do coffee or something like that, which is fine. Like you can totally do that.
However, learning how to tell a story, I mean from my first podcast episode to however many I've done now, there is no way in heck that my original first time that I sat down to do it, but I was able to tell a story to the point that I am now. I've had to practice like crazy and be able to express every little detail of, of my, you know, of my story and really think of when I'm sitting, you know, at a pizza shop and I can smell the grease in the air and all of a sudden there's the residue from the Coca Cola bottle, you know, run dripping down or something and being so good at telling the details and really getting good at that. That has taken time and practice. And that's not just something that you can think of on the spot. It's a something that you, you know, you have to practice over time for sure.
Perry Power: 19:33 Two things actually. One is that I always get my clients, so when they've created their signature story, I get into her house. It know I get them to continuously rehearsal. Yeah. I went to rehearse it. I want you to continuously say it. Keep on saying to you memorize the words until April.
Marie Larsen: 19:51 The emotion behind it.
Perry Power: 19:52 Yep. Yeah, exactly. And then start to play around with it because when I get them to do as well, so what that signature story usually from, from their own view. Right. And I get them to do two more copies of the same story I get into. Right? So the first ones in their own view. Then the second one is from somebody else's point of view, but on that same story, because I gets them out of their own shoes. Right? And then the third one is I get them to write it as if it's a children's story. Okay. So because then that forced them to get playful with their story because it is a thing that sometimes you have to adapt the way you like, the way you communicate your story depending on the audience that you're talking to. And that helps you create that skill.
Marie Larsen: 20:28 Right? Yeah. I love that. You know, and I, and I couldn't agree more there. There have been times that, um, when I was first getting into all of this, my brother Steven sat me down and said, I need you to get really good at telling your origin story. And I was like, why the heck do I need to do that? You know? And he's like, you're really good at telling your origin story, Murray, I want you to go through and say it in 30 minutes.
I want you to say it below, say in 10 minutes, five minutes, and in 30 seconds he's like, you need to be able to really expound it like crazy and have the emotion and the draw and everything you need to be able to at any point, if anyone was a snap of your fingers, if anyone said, tell me about your life and you gauged how much time they have or you know, what, what appeal that you need to convey with this person that you can sit down and say, well, it started like this.
Marie Larsen: 21:18 I served an lds mission and when I got home from living abroad, from living in Spain for a year and a half that I decided that I didn't want to be a dentist anymore. And that's what I was studying to be. That's what I wanted to do. And we get a yoga. Yeah, right.
And, and I could go on and I can tell you all of my story and how that applies and how I'm sitting in the pizza shop now. I'm sitting there just like distraught, you know, I could go through and I can tell you all of that with a snap of my fingers because I've practiced it so many times at this point where I can vividly remember and feel where I was sitting, what things smell like, what the situations were around me, and now be able to use my words to recreate that situation for the people who are listening to me. And so the story is really what sells a lot and being good at telling the story is amazing. And being able to tell the emotion behind it, I could not agree more is absolutely crucial.
Perry Power: 22:16 Yes. First four years of entrepreneurship, I was constantly chasing something which was income, right? I think it almost can relate to that when he first started. Now I'll show it off to the wrong things. I've got an acting background, so I've got an act. I actually got into entrepreneurship to help finance and fund my acting career. Right. And um, and I, I never realized for the first four years I wasn't doing anything related to because it's like I need to push that completely behind me. And then when I decided to take a step back and step into the shoes of who I really am, now, when it comes to storytelling, I can relate it back and continue my method and trainer [inaudible]. I have to use emotional memories, sense memory so I can, so I can really see and touch the things I say, my stories.
Perry Power: 22:59 I can help replicate that because here's the powerful thing as well, which I'm sure we quickly cover, but when it comes to the story, if you can, when you show your story, you'd give other people permission to share that story, right? Almost really going to help you sell is that if you can, if you can sort of help them step into their own imagination and see what the vision and the outcome is going to be of your particular service and what their life is gonna look like. Visual construct, good storytelling. You've got them hooked. They're a raving fan. They're going to follow you everywhere, which really helps me personal branding.
Marie Larsen: 23:29 Absolutely. Absolutely. I love that so much. And I have a secret actually, that there was a time that I'm just a couple months ago actually, I was sitting with my brother's big in the clickfunnels world as well. Um, and he told, uh, because I've been struggling with the idea of finishing school, you know, because I can do entrepreneur stuff and you know, provide for myself and everything like that and I just have really been struggling at the idea of finishing my schooling and I'm finishing here at this university. And he sat me down and he was like, um, think of it this way.
There are so many people out there that don't know the stuff that you're doing and they don't understand. I'm fully in, can fully grasp it. However, if you were to give up on school, he was like, you know, he was like, I will tell you, school does not teach you the entrepreneurial mind.
Marie Larsen: 24:24 It doesn't. And it, you know, there's, it doesn't do that for, for you these days. However, if you were just to give up on school, um, you'd be giving up a really great opportunity for an amazing story. And I was like, I mean by that, and he's like, think of how much pressure you're going to be putting in on your life, like trying to do classes by trying to do your business, by trying to do everything that you're trying to do. If you were to have 100 percent time to focus on your business, then that's great. But if you could add in a different twist to it, how much more effective would that be to your store, to your people, to your listeners?
And I was like, Dang it. I was like, man, I hope my audience understands I'm doing school for them. It's for the story, you know, starts laughing, but it's true. And um, what story are you willing to tell? And being able to create those stories for yourself. Um, however painful they might be pain as a good thing and going through those things creates a story that people can relate with. And being able to voice that story is going to be the most relatable thing. It's going to help you connect to an audience that otherwise you would not be able to.
Perry Power: 25:37 Yes. So many. So many. So if somebody is listening to this funnel builder content, there's no personality there is just about them and like results with them in a funnel that they're doing. Okay, great. And what differentiates you from them is your story, right?
Marie Larsen: 26:08 Yeah.
Perry Power: 26:10 I've got a second thing.
Marie Larsen: 26:15 I love it. Well thank you so much. Is there anything else that we can.
Perry Power: 26:19 That was it. This is going to be important. So the number one know that has to be. There'll be at least one person listen to this. Who will be like, well, okay. I haven't been for anything special. I haven't been through it. I haven't been for abuse. I Perry, I, I wasn't a shooting like Marie. I've just lived a normal life. But here's the thing, just it doesn't make anybody else's normal. I have, I have to say that when I stepped on this book calls because I actually had a message today, somebody reach out to me and he was in my group and then he was like, um, I seen him can, we just finished up a challenge.
He was like, I see that everybody's going through the chapters. It's also bad in our chapters. I've created my chapters, but there's nothing really bad in there. So it goes just like, well dude, like stop comparing yourself to other people's stories. There is no comparison because you can have it. Exactly. You can have two people, two boys. Let's say you could have two twins growing up in the same family and, and, and Zack, the same situation, same surroundings, but I'll have two complete different stories.
Marie Larsen: 27:28 I can't agree more. Well, thank you so much. Where, where is the best place for people to find you? To get in contact with you in order to, to get started. If they also are looking to build out their chapters and their personal brand more, where can they find you?
Perry Power: 27:44 Sure thing. So facebook, instagram, facebook on Instagram is the same pier Paolo and which is just people from the platform to share their story.
Perry Power: 28:03 Um, I, you have a perfect last name for that. What do you use it wisely? That was great. Thank you so much. I appreciate it. We'll probably have you on here again soon because I'll like how there's so much value in this and I'm super excited to get this episode out because my audience, I feel like could really benefit from learning the power of storytelling. So I really appreciate it. And I'll probably have you on here again soon. So thank you so much.
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