Unwound: Real-time Reflections from a Stumbling Entrepreneur by Ethan Senturia Failure is a bitch. But it happens, especially in entrepreneurship. Most tales of failed startups come from entrepreneurs who have since navigated to success. Rarely, if ever, do we hear about failure in its immediate aftermath, in gory detail, from the entrepreneur in its midst. When Ethan Senturia started his company, he did not set out to fail--in fact, he had a crystal clear vision of success. But, as he ran into adversity, he realized that everything he had learned about running a business was about making sure things did not go wrong. Nothing had prepared him to handle it when they did. Even the most successful founders admit the path to victory is anything but smooth. Challenges, obstacles, and setbacks are inherent to entrepreneurship, and being prepared to lead through them--intellectually and emotionally--is a critical skill for the startup CEO. Unwound: Real-time Reflections of a Stumbling Entrepreneur attempts to equip entrepreneurs to endure in the face of hardship whether their dream ends in a win or a wind down. It is a candid recount of everything one entrepreneur knew, wishes he knew, and has come to know about personal, professional, and psychological triumph in the entrepreneurial life, as told through the lens of its opposite. Ethan Senturia is an entrepreneur, advisor, author, and investor. He most recently served as co-founder and CEO of Dealstruck, an online business lending platform, the story of which inspired his first book, Unwound: Real-time Reflections from a Stumbling Entrepreneur. At Dealstruck, Senturia raised over $150m of institutional debt and equity, and led a seventy person team on its mission to provide fair and transparent financial products to growing small businesses. Prior to Dealstruck, Ethan was on the founding team of Ampush, a successful performance marketing company, where he led customer acquisition as Vice President of Online Media. He started his career as a credit research analyst on Wall Street after graduating Summa Cum Laude from the Wharton School of Business. www.EthanSenturia.com http://www.bluefunkbroadcasting.com/root/twia/unwound.mp3
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