Using AI for SEO in growing a group practice with Craig Alsup | POP 858

Is it possible to use AI in your marketing? Can you use ChatGPT to help you write your blog posts? How can you combine your professional skills and interests with new technology to launch a successful side hustle?
In this podcast episode, Joe Sanok speaks about using AI for SEO in growing a group practice with Craig Alsup.
Podcast Sponsor: Level Up March 20th – 23rd is Level Up Week, and we are offering over 20 webinars focused on helping you Level Up totally for FREE.
We have guests like Valerie Harris, talking about how to grow your practice with insurance. We have speakers from the Speaker Lab. We’re going to talk with you about the new public speaking gigs, as well as Experts on how to get a TEDx talk as well as every single phase of practice.
We’re talking about five simple marketing techniques you’d have to master and how to add virtual assistants to your practice. We have Profit First professionals coming in to teach you how to grow your money.
Whether you’re starting a practice, growing a group practice, or expanding to do multiple streams of income, Level Up week is for you. Mark your calendars, March 20th-23rd
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Meet Craig Alsup Craig Alsup is a seasoned entrepreneur renowned for his dedication to simplicity and efficiency. He is the owner of a successful 13-therapist Group Counseling Practice in Texas, and leverages his extensive experience to coach business owners and entrepreneurs across the United States and globally on the creation of strategic plans for system efficiency, marketing, and finding freedom in practice.
Craig is also an author, having written books and guides, including the Grow Your Practice Workbook and the Private Practice Google Business Optimization Course and Workbook.
In addition to his coaching and counseling practice, Craig provides marketing consulting services such as Search Engine Optimization and Google Business Optimization.
Visit Live Beyond Counseling and connect on Facebook. Email Craig at craig@livebeyondcounseling.com
In This Podcast Tips for owners: when to hire
Tips for owners: how to get full
Expand on your natural skills
Using AI for SEO
Craig’s advice to private practitioners
Tips for owners: when to hire When everybody gets to about 70% full, I start the process of trying to get resumes in, trying to reach out to people that have already applied [to see] if they’re still interested … and start the process of hiring at that point.
Craig Alsup Start hiring new clinicians into your group practice when your existing therapists are around 70% full.
It takes time to find the right people, train them and onboard them, so by the time your new hires can start to see clients, your other employees will nearly be fully booked. So, don’t wait too long.
Tips for owners: how to get full Some of the essentials for successful marketing include:
Having a great website
Uploading good content on the website that describes the services that are offered
Avoid being too broad or general in your wording and in describing your services
Use great-quality headshots and authentic photos of your clinicians
Write 500+ words per page on your website
Optimize your Google My Business
It’s just been great because as a local practice that clients often come to, Google Business is probably the best way to get in front of those people that are super hyper-local to your practice.
Craig Alsup Be specific with your community networking
Expand on your natural skills If you have had something on your mind – but you’re holding back because you feel unprepared – can you move regardless? Taking the first step and moving before you feel completely ready is often the key to success.
Are there different aspects of business that you’re really good at? Which skills or strategies come more easily to you than to other clinicians, and can you teach them? How can you set up a side hustle that comes from your side hobbies?
I think I’ve been doing that my whole life. It came a little naturally to me to just go, “Okay, I know a little bit. Let me see if I could help somebody and find a way to monetize it”.
Craig Alsup Using AI for SEO There have been some exciting new developments with ChatGPT, especially when it comes to using it as a tool for business and marketing.
I’m looking at [using AI for SEO] as sort of an option for building outlines for blogs and coming up with great blog post titles … I think that a lot of the leg work on research … can be shortened by using ChatGPT [although] I think we have to be very careful to not copy-paste.
Craig Alsup Use ChatGPT and AI tools as methods for boosting your own creativity. Use them as guidelines or helpers in setting up the guidelines for your work, and then complete the actual creative work yourself.
Often, it’s the small details that trip us up when it comes to letting creativity flow, so let ChatGPT do the heavy lifting for you while you focus on writing what’s relevant and true for your marketing and your clients.
Craig’s advice to private practitioners Growing a group practice is a step-by-step process, and once you have a great roadmap that you can follow with accountability partners and mentors, there is no limit to what you can accomplish.
Books mentioned in this episode: Craig Alsup – Grow Your Practice Workbook
Craig Alsup – Private Practice Google Business Optimization Course and Workbook
Sponsors mentioned in this episode: Level Up and Launch Your Practice!
3 Therapist Secrets to Money-Making CE Trainings
Useful links mentioned in this episode: Visit Live Beyond Counseling and connect on Facebook. Email Craig at craig@livebeyondcounseling.com
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Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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