What You Learn When Guesting as a Podcast Host with Nikki Rausch (Part 1)

Guesting on podcasts is one of the best ways to grow your own. However, a lot of hosts hesitate to do it because of preconceived notions that they're not qualified enough to get invited and the like. In this episode of the Salescast Podcast, we are joined by an amazing individual who has guested on over 200 shows. Our host Edward Purmalis talks to Nikki Rausch, the host of the Sales Maven Podcast on how she started her podcast, transitioning from being a guest to having her own show, and more!
 
HIGHLIGHTS
The start of the Sales Maven Podcast
Adding dynamic ads to her podcast became a game-changer
Going from guesting to becoming a host
Identifying your ideal audience
 
QUOTES
Nikki on her core audience and her continuous podcast growth: "I still guest quite often on podcasts and I think that brings this new audience. And people share it. In sales teams, someone would say, 'Oh, my boss listened to this episode and asked all of us to listen to it.' I'm always thrilled when people share it to somebody else, too."
Nikki on the changes she noticed from being a guest to a podcast host: "One thing is, it's different being interviewed versus interviewing somebody. I think learning how to still direct the podcast but allow for the guest to really shine. Letting the guest kind of run a little bit and giving them room to share their content but at the same time bring it back to my audience."
Nikki's advice on getting started: "The most important thing is you have to decide what's your outcome. What do you most want to happen as a result of being on a podcast? And then you start to identify if your goal is to grow your business, then you need to understand who the audience is and from there start to narrow down the podcasts that attract that type of audience." 
 
You can connect with Nikki and her work in the links below:
LinkedIn: https://www.linkedin.com/in/nicolerausch/
Website: https://www.yoursalesmaven.com/
Sales Maven Podcast: https://podcasts.apple.com/us/podcast/sales-maven/id1500066488
Closing the Sale Ebook: https://www.yoursalesmaven.com/salescast
 
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