71 The "Big 3" of PPC Advertising
Every business needs at least one source of consistent good quality leads. That source could be...
16:28
70 Purposeful Podcasting (feat. James Marriott)
Podcasting is perhaps the easiest way to communicate your knowledge to the world. Most business...
57:41
69 Effective & Efficient Editing (feat. Patty French)
'Editing' is everything you do between the finished draft and a published piece of copy. Editing...
55:01
68 Audio Tips to Keep People Listening (feat. Matt Bliss)
I’ve been podcasting, on and off, for five years. Podcasting is a weird form of self-therapy....
01:01:27
67 Processes for Pain-Free Copywriting! (feat. Konrad Sanders)
Processes are foundational to any successful system. If you find your marketing communications...
51:55
66 The Lead Incubator (Part 2)
Marketing as a discipline straddles both the artistic and scientific paradigms. On the one hand...
31:53
65 The Lead Incubator (Part 1)
If you run an expertise-based service business, chances are you need to educate new potential...
35:38
64 Uncovering Your Genius (feat. Aveline Clarke)
Good storytelling communicates the core essence of who you are and what you can do for your...
47:58
63 Brand Storytelling (feat. Felice Ayling)
There is more scope for corporate expression than most people think; and this is especially true...
47:42
62 Awareness in Storytelling (feat. Marti Spiegelman)
Your storytelling can only be as good as your awareness of the world around you. This awareness...
53:08
61 Finding Valuable Lessons In Your Own Stories (feat. James Daniel)
Telling your story is an authentic way to build trust with potential customers. But should...
52:16
60 ChatGPT Prompts and AI Insights (feat. Orson Lord)
A LOT of people have jumped on the AI copywriting bandwagon this year. The thing that separates...
42:46
59 Consciousness in Business (feat. Marti Spiegelman)
I keep coming back to storytelling in my work as a core technology of human connection. The...
51:12
58 Email Storytelling Insights (feat. Bill Mueller)
Bill Mueller is one of those people. Bill is an experienced email copywriter with a passion for...
57:34
Mike Garner is a content and email conversion copywriter. He has a simple and important message:...
01:07:56
56 Write Your Book First! (feat. Isse Muratspahić)
Publishing a book is the most effective way to position yourself as the go-to expert in your...
50:49
55 Crafting The Perfect Offer (feat. Angela Tsai)
The three reasons to infuse your marketing with authentic stories are to entertain, educate...
50:12
54 The PAISA Formula of Story Selling (feat. Roy Furr)
'Story Selling' is the art and craft of telling stories to sell high value products and services....
01:02:01
53 Storytelling In Business (feat. Roberta Ravella)
On this episode I catch up with Roberta Ravella, who is a course graduate of my Nurture Email...
50:25
52 Reflecting Stories Inwards (feat. Remeny Armitage)
The storytelling work I do with my clients is entirely interview-driven. I interview people to...
46:16
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